Here’s What You Get:

20+ different techniques for finding the ideas and insights you need before you start any project
The “fighter pilot” perception secret that immediately erases what you think you know and gets you inside your prospect’s mind
The “non-obvious” research key that uncovered hundreds of insights and earned enough to buy a world-class, multi-million dollar art collection
The “Building Blocks” lesson—once you understand this, your approach to writing copy will change forever
Why most buyer “personas” and “avatars” are a waste of time and what you need to focus on instead if you want to sell
The critical research insight uncovered by two Harvard professors that increased McDonald’s shake sales by 7x
The “Fab Four” Research Categories—why you should think like George, John, Paul and Ringo when it comes to finding customer insights
The Minimum Viable Research Doc—the lazy researcher’s method for learning just enough to get started (and you can use A.I. to help if you’re lazier than most)
23 brainy questions to answer so you understand any product inside and out
18 additional clever questions that guarantee you know your prospect better than they know themselves
And much more…