CONTENT FOUNDATIONS

Module One

Define both who you’re talking to and how to talk to them so once you start, you’ll be attracting the RIGHT people to your site
Understand the big picture strategy of how content creation & list building actually turns into revenue.
Join me for a case study as I dissect just 1 email that generated $24,000 in sales IN. A. DAY. and explain how the strategy can work for you too

CONTENT PREP

Module Two

Together we’ll get you over the #1 problem that will derail your dreams before you even start, the FEAR of creating content and putting yourself out there
Determine the right content format & platforms to start with (and when to add in new ones)
My exact idea generation strategies which has resulted in an overflowing cup of ideas for the past 5 years
200 done-for-you content ideas (yes, really!)
How to make an editorial calendar that keeps you ahead of schedule!

CONTENT CREATION

Module Three

A complete guide to creating quality content as well as easy strategies to start with and advanced ones for when you’re ready down the road
The workflow to actually create a darn post, from idea to outlining to writing to preparing & publishing
My hacks for getting myself to write, no matter what the situation or how not into it I feel
Picking the right frequency for you and my publishing secrets which has resulted in a near-perfect consistency record
Quickstart tools & resources (more on those below!)

SEO FOR CONTENT CREATION

Module Four

A behind-the-scenes look at my content creation strategy, what that resulted in for my SEO & ultimately my business
How to get to the 2,000 word goal line every time, so your post actually has a chance to hit page 1 in Google!
Done-for-you content SEO checklist including where to put your keywords, and all the content-related SEO best practices

EMAIL PREP

Module Five

What you actually want to look for in an email marketing software so you don’t need to switch down the road
My top recommendation for an email marketing software that isn’t a complete pain-in-the-🍑 to use!
Picking the RIGHT opt-in gift idea, plus what format to make it in for optimal subscribes!
The money-leak most opt-in gifts have and how to fix it
The perfect opt-in gift outline
4 done-for-you opt-in gift templates, so design difficulties don’t hold you back from getting it out in the world!
How to setup the tech of delivering opt-in gifts and tweaks to make to your landing page for the best possible conversions

EMAIL CREATION

Module Six

Now you have a list, what to send, how often & how to balance selling with fabulous, free value
How to keep your list warm even if you have no product or program to sell yet
How to turn your list into $$$ in the bank
The subject line writing hacks that actually gets emails opened which took me years to learn
My 10 best-ever subject lines and how to repurpose them for your business
How to determine if your email list efforts are even working and evaluating email performance
Even more quick-start tools & resources (info on that below!)

STRATEGIES TO START

Module Seven

A step-by-step roadmap to getting going with content creation & list building, so you can turn off your brain and just follow the path
My “5-second emergency post solution” for when you don’t have time to write
What to realistically expect growth-wise and how to determine when you’re ready to sell a scaleable product or program

COMPLETE CONTENT & EMAIL LIST KIT

Done-for-You Pinterest Graphics Templates
200 Plug-and-Play Content Ideas
Editorial Calendar Template
20 Page Fill-in-the-Blank Post Outline
Swipe-able Interview & Survey Questions
Ongoing Sales Email Outline Template
Subject-Line Writing Formula
The Step-by-Step Implementation Guide
Checklist Opt In Gift Template
Guide Opt In Gift Template
Workbook Opt In Gift Template
Webinar Opt In Gift Template

THE GUEST EXPERT INTERVIEWS

REPURPOSING CONTENT TO INSTAGRAM

With guest expert Alex Beadon

Instagram Queen Alex Beadon walks us through her process for repurposing a main piece of content (blog, podcast, video) onto Instagram, so you can swipe her exact game plan! She shares the lesser-known strategies for getting the most mileage possible out of every piece of content you repurpose, best practices for getting the greatest possible reach and how Instagram can be used to grow your email list! Plus you’ll also get the Repurposing Plan Spreadsheet to organize all those future posts!

Alex Beadon is a Launch Strategist who helps online course creators and membership site owners have their first six-figure launch. She is the creator of “Together We Launch”, and has a YouTube channel documenting her journey as an online business owner.

LEGALITY OF BLOGGING & OPT-INS

With guest expert attorney Paige Hulse

Ever wondered “can I use that photo in my post?” or “do I need a disclaimer on my website if I’m giving advice on a blog?” or “how do I stop someone from copying my entire opt-in gift and sharing it as their own?” our guest expert attorney Paige Hulse has you covered! We discuss all the important legal considerations you need to think about when it comes to creating content and utilizing opt-in gifts in your business, all legally and above the board!

Paige Hulse is an attorney and entrepreneur in Tulsa, Oklahoma. After working as a contract litigator at a traditional law firm, she started her own firm, Paige Hulse Law, and the Creative Law Shop® in 2017. The Creative Law Shop® now offers nearly 80 contracts written specifically for wedding professionals.