Download Now 3Rs Royalties, Retainers, and Recurring Revenue Complete Virtual Program By Kim Krause Schwalm. Download This Course For Cheap Price…
What You Will Receive:
3Rs: Royalties, Retainers, and Recurring Revenue (Introduction)
Begin with this section. Learn how Kim Krause Schwalm and Chris Orzechowski had a public feud that evolved into a fantastic relationship while sharing their combined skills with hundreds of copywriters and other freelancers. You’ll also get an overview of the 3Rs curriculum as well as the necessary background information before diving in!
Module 1: How to Use Recurring Revenue Deals to Jumpstart Your Freelance Earnings
Kim and Chris discuss what recurring revenue deals are, why and how to start doing them, and how to identify the ideal clients to do them with in this first 3Rs lesson. You’ll learn what makes a good client and how to find them in 18 different methods. Kim and Chris share tips on how to market yourself to these clients, what to avoid doing, and how to change your thinking to be successful. They show you how to apply Gary Bencivenga’s most powerful persuasion approach, as well as other proven sales-closing techniques, to get hired by your desired customer. They don’t stop there, though… They teach you exactly what to do (and don’t do) to prepare the path for future projects and a mutually beneficial long-term relationship…the key to “win/win” recurring revenue partnerships.
Module 2: Retainer Deals: The Art and Science
Kim and Chris discuss what retainers are, what they’re good for clients, and what they’re good for you in this second training module. They equip you with the knowledge, strategies, and confidence you need to educate and close clients while ensuring you get the greatest deal for your earnings and lifestyle goals. After that, Kim and Chris go over the four steps to locating and closing the greatest retainer deals: 1) recognizing the proper chances, 2) applying strategies to get their attention, 3) killer interviewing techniques to assist you land the retainer agreement, and 4) the one thing you MUST do before “getting married” to a customer Kim and Chris also go over the advantages and disadvantages of four distinct retainer deal forms… things should be included in your client contracts… and ESSENTIAL client management advice to keep things on track. After completing this course, you’ll be able to approach your ideal retainer customer like a pro, increasing your chances of closing the transaction and establishing a successful “win/win” working relationship.
Module 3: Royalty Deals: The Art and Science
You’ve probably heard of royalties but aren’t sure what they are, where to locate clients who pay them, or how to negotiate them. That’s exactly what this third in-depth training module will teach you. Kim and Chris begin by explaining what royalties are, what a “control” is and why you should write one, and particular examples of the most frequent licensing arrangements. They explain how to assess your prospective revenue, how to compute royalty rates, and the distinctions between online and direct mail royalties. You’ll learn which clients are most likely to pay royalties, how to find them, and what they get out of it (crucial for educating and closing clients). Plus Kim and Chris share insider tips on putting together proposals and contracts, including the one thing that should be included in every royalty deal (many copywriters ignore this step and pay the price later). They also advise you what to do after your promo is the control, so you can KEEP those royalties coming in as long as feasible (Kim’s had royalty-paying controls for 11 years and counting)… plus, what to do if your promotion isn’t chosen as the new control (manage it this way, and you’ll have more possibilities!) You’ll leave feeling much more confident and knowledgeable about royalty negotiations, and you’ll be able to put up “win/win” deals that will benefit both you and your client for years to come.
The 3Rs Toolkit: How to Make More Money with Less Work
This special 3Rs Tool Kit includes tried-and-true email scripts, proposal and contract templates, client-finding and “About” page activities, and other essential “tools” for running a successful freelance business. It includes everything you’ll need to start looking for your potential clientele… make proposals… assemble contracts that serve your (as well as your client’s) interests… When you know what points are often negotiable in major firm contracts, you may bend them to your will… Begin billing clients, remembering to include that crucial advance payment before work begins… and even go after late-paying customers. You’ll also get additional useful materials like a new project questionnaire and a “start kit” checklist, so if you’re hired, you’ll be ready to present yourself as a seasoned pro and ensure your recurring revenue project is a smash hit!
“Ask-Us-Anything” is the original “Ask-Us-Anything” service. Video Recording of a Speed Coaching Call
A 3-hour speed coaching session was one of the benefits Kim and Chris provided during the live version of this 3Rs program. The copywriters who attended this workshop had the opportunity to “hot seat” their copywriting firms, talk about their agreements, and fix any challenges or roadblocks. This call will teach you a lot: it’s three hours of real-world application of all of these principles… and it’s a deal-making masterclass. A one-hour session with Kim and Chris would cost well over $1,500, making this three-hour session a $4,500 value in and of itself. You’ll get a glimpse into BOTH of their heads, where they’ll reveal their best-kept secrets and techniques for negotiating and landing greater copy deals.
BONUS: Kim and Chris will have a Hot Seat/Q&A Coaching Call on October 19, 2021.
Kim and Chris discuss your greatest issues and challenges when it comes to seeking, negotiating, and obtaining recurring revenue deals in this nearly 2-hour-long coaching session that took place on October 19, 2021. We discuss how to structure royalties agreements for both physical and non-physical products… how to pitch yourself to customers without a “track record”–and how to get a royalty agreement even if you’ve never created long-form text… ways to create profitable, win-win email revenue share agreements… What is a “magalog” and how do direct mail and online royalty agreements function… How to leverage revenue share agreements and retainers for SaaS, e-commerce, and higher education clients… plus a lot more! In addition, Kim and Chris discuss how a one-page email can make them up to $1000 (or even $2000). “This was GOLD!” wrote one attendee.
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