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Workbook 1: Finding Early Adopters
- Declaring Victory1
- Idea Generation9
- Customer Storming and Role-izing14
- Who are your Early Adopters19
- SCALE your Segments28
- 50 ways to talk to 5 People35
- Interview Channel Costing45
- How to Ask for Interview51
- What to Ask59
- Interviewing Like a Pro69
- 5 Interview Checkpoint78
- You’ve Found your Early Adopters When…
Workbook 2: Offer Testing
- What is Offer Testing?1
- Interview Analysis3
- Problem Synthesis8
- Solution Ideation13
- Offer Design25
- Path to Victory33
- Offer Experiment Design46
- Success Metric Stoplight53
- Failure Protocol58
- You’ve Validated your Offer When…
Workbook 3: Currency Testing
- What is Currency Testing1
- Currency Ladder6
- Currency Calculator18
- Currency Experiment Design27
- Increasing your Conversion Rate with A/B Testing35
- Increasing your Conversion Rate with Solution…43
- How to Pre-Sell Anything54
- Science of Pricing62
- How to Test your Price70
- You’ve Validated your Currency When…
Workbook 4: Utility Testing
- Utility Testing vs MVP1
- What Features Should you Utility Test?6
- How to Build a Utility Test14
- Utility Testing Metrics24
- Utility Testing Design36
- Increasing Customer LifeTime Value40
- Increasing your Viral Coefficient51
- You’ve Validated your Utility When…
Workbook 5: Scaling
- Scaling to Victory1
- Building your Dev Team6
- Scaling your Solution22
- Scaling your Channels26
- Scaling your Segments30
- You’re Finished Scaling When…
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