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Andrew Foxwell’s Optimizing and Auditing With Confidence and Clarity
With Confidence and Clarity, Optimizing and Auditing
$332.33 in $9973 payments
This course will teach you how to optimize, audit, and improve the effectiveness of Facebook and Instagram advertising in the year 2021. (This is true even in the post-iOS14 era!)
It explains all of the current attribution and optimization changes and how to manage them, as well as providing in-depth examples of how to locate the right audiences, bid correctly, restructure your accounts, scale properly, and create content that converts.
Interviews with industry leaders like Nick Shackelford, Susan Wenograd, Akvile DeFazio, and Ryan Kovach on how they’re optimizing on a day-to-day or week-to-week basis are woven throughout this course.
This 150+ minute course also includes membership to quarterly webinars ($500+ value) with Andrew Foxwell and the Foxwell Digital team, which will provide you with updates on optimization inside the Facebook ads platform as changes occur. You’ll always know what’s new and functioning if you have access to these webinars (and not).
This course also includes three worksheets: a ROI/COGS/CPA calculator, a change log, and a Delayed Attribution Calculator.
Foxwell Digital guarantees your complete satisfaction with all of its courses. We’ll refund your money if you don’t find this course useful.
Why would you want to purchase this course? To discover more, watch this video.
Course Description and Takeaways
Defining and auditing optimization
When should you audit an account and when should you optimize it?
Problems and misunderstandings
Recent optimization and auditing adjustments (iOS14.5)
How does post-iOS14 advertising vary from pre-iOS14 advertising?
The proper planning and strategizing of the optimization procedure
Weekly, monthly, and daily optimization
Which metrics should you consider when optimizing?
Creative, audiences, bids, and placements are all used to optimize.
You should use tools, graphs, and data (both inside and outside of Facebook Ads Manager) to improve your account audits.
Checklists and step-by-step guidance for properly optimizing and auditing
Setting realistic expectations and goals
Additionally, the course includes
Foxwell Digital Optimization Webinar Membership ($500 value) includes quarterly Zoom webinars in Q2, Q3, and Q4 of 2021 with updates on Facebook and Instagram ad modifications that you should be aware of.
Susan Wenograd, Akvile DeFazio, Shane Cicero, Tim Aton, Zach Hyde, Ryan Kovach, and Nick Shackelford are among the industry professionals interviewed.
Delayed Attribution Worksheet, ROAS Calculator, and Advertising Changelog are among the resources available.
Included are videos.
With Confidence and Clarity, Optimizing and Auditing.mp4
(1 hour 40 minutes 14 seconds)
7-27-21 Foxwell Digital Webinar
(1 hour 37 minutes 26 seconds)
Q3 2021 FD Optimization Webinar Deck.pdf
Worksheet for Delayed Attribution by Foxwell Digital.xlsx
Digital ROAS Calculator.xlsx by Foxwell
Facebook Changelog.xlsx by Foxwell Digital
Susan Wenograd of Susan Wenograd Media and Akvile DeFazio of AKvertise collaborated on this project.
Susan Wenograd and Akvile DeFazio join Andrew to talk about what signs they’re looking for on (and off) Facebook when it comes to tweaking ads and getting ready for the Apple iOS14.5 update.
Ways to Approach Optimization Post iOS 14 by Susan Wenograd and Akvile DeFazio
Foxwell Digital’s Shane Cicero
Shane Cicero and Andrew Foxwell talk about the upcoming changes coming with Apple’s iOS14.5 update, how they’ll likely effect the Facebook Ads Platform, and how they’re adjusting to keep their clients’ accounts optimized.
Shane Cicero – Upcoming Facebook Ads Platform Changes
Homestead Studio – Tim Aton and Zach Hyde
Tim Aton discusses with Andrew how the Homestead team is now improving their client accounts and their plan of attack as they transition into the post-iOS14 era.
Zach Hyde joins the discussion and discusses how they continue to arrange Ad creative testing and how they envision it assisting them in the future.
Optimisation and creative testing by Tim Aton and Zach Hyde
Social Outlier Ryan Kovach
Ryan Kovach joins Andrew to describe the specific methodology and analytics that the Social Outlier team utilizes before shutting off unsuccessful ad packages.
How the Social Outlier Team Views Optimization by Ryan Kovach
Konstant Kreative – Nick Shackelford
Nick Shackleford reveals his screen and explains through the analytics and tools he and his team use to optimize their ads now, as well as how they plan to modify as iOS 14.5 is released.
Nick Shackelford – Facebook Ads Optimization
Time: 21 minutes
Replay of the Q4 Optimization Webinar
Andrew Foxwell and the Foxwell Digital team address all things optimization for Facebook and Instagram specifically as it’s happening right now in the Q4 Optimization Webinar, which will be aired live on October 13, 2021.
Topics covered include:
In relation to Q4 2021, the RCABP process and updates
MER and ROAS optimization
UTMs for optimization (and how to pull the report)
AEM, ATT, and CAPI optimization (technical walk-thru)
How do we deal with data loss?
In Q4, CBO vs. ABO
In Q4, we’re optimizing using manual bidding.
Facebook and Instagram Shops Optimization
Using other advertising platforms to optimize
Optimisation for the Black Friday/Cyber Monday period
Webinar on Q4 Optimization.mp4
(1 hour, 5 minutes, 53 seconds)
I will continue to suggest just this course maker. Andrew Foxwell is one of the most astute digital marketers around.
I’m frequently asked where I can learn more about Facebook and teach it. I don’t make many digital items because there are so many great ones out there, such as Andrew Foxwell’s.
Konstant Kreative – Nick Shackelford
Take this. Now. Andrew’s courses and community work are without a doubt the best Facebook resources available.
Want to discover how to enhance performance from the finest in our industry? Check out this Andrew Foxwell course, which I highly recommend. Andrew has taught me a great deal. He continues to move the industry forward in the correct direction!
I don’t typically recommend many digital educators, but Andrew is a proven and true expert in Facebook and Instagram advertising. Take a look at this one!
When I saw the people he interviewed, I realized he packed $10,000 worth of knowledge into a single course and sold it for a fraction of the price. Now I just have to figure out how to get my accountant to write it off as a required business expense!
When it comes to Facebook ads, we’ve noticed substantial changes in our accounts over the previous several months. I’m looking forward to seeing Andrew’s new course go live because it’s jam-packed with useful strategies you can use in your own marketing efforts. Take a look!
Optimization. The most significant and difficult aspect of media buying. This course comes highly recommended.
I’ve never regretted purchasing a Foxwell Course. Check out his most recent work!
The quarterly upgrades alone are worth the price of admission. With how quickly things is changing, this is a huge benefit.
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Official Price: $997
Our Price: $60
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