Get Now Brian Dean – Get Press Every Month. Brand new course Get Press Every Month by Brian Dean owner of backlinko.
@bombacourses Brian Dean – Get Press Every Month
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How To Get Press Coverage
On Major Media Outlets &
Industry-Leading Blogs… Every Month
Even if… you’re in a “boring” niche.
Even if… you don’t have connections with journalists.
Even if… you have zero experience with public relations.
Even if… you don’t have connections with journalists.
Even if… you have zero experience with public relations.
Back then, public relations was a huge struggle for me. I didn’t have an audience. I didn’t have relationships with influential journalists. And I definitely didn’t have a system for getting news sites to cover my business month after month.
In fact…
My First Attempt at PR Was a Complete Disaster
A few years ago, I realized that PR could help take my business to the next level.
At that point, most of my links and mentions came from small to medium sized SEO blogs.
These links and mentions were OK. In fact, they helped Backlinko get some early traction.
The thing was, I was a brand new player in the insanely competitive digital marketing space. And I knew that I needed to step my game up if I was going to have a chance in this cutthroat industry.
Otherwise, my traffic (and business as a whole) was going to hit a growth ceiling.
In fact, I could already see my growth start to stall a little bit.
When I first started Backlinko, my traffic doubled every other month. But once I started to rub up against competing sites with hundreds (or even thousands) of employees, my traffic growth suddenly stopped.
Like many people, I knew that getting press coverage could help me break through this invisible barrier. Give me an edge over my entrenched competitors. And bring in targeted traffic, leads and customers.
(Plus, I could finally put those cool “Featured On” logos on my homepage )
In short: I needed to get press. And lots of it.
Unfortunately, everything I tried DIDN’T WORK.
Why Most “PR Best Practices” Fail
Once I realized that PR could accelerate the growth of my business, I got to work.
Specifically, I tried a handful of “public relations best practices”.
And literally none of them worked.
I’m sure you’ve tried some of these “best practices” yourself: