Bretty Curry (Smart Marketer) – Google Performance Max Blueprint

What You Get:

Module 1 – Lead Gen & Confidence 101

Confidence 101
Lead Gen Strategies (Networking and Direct Outreach)
How to Approach Networking Events
How to get Repeat work, Referrals & Testimonials

 

Module 2 – Before the Meeting: How to Prepare

Discovery Form & Calendly Integration
Red Flags (Avoid Tire Kickers & Time Wasters)

 

Module 3 – Running the Sales Meeting

Sales Mentality
How to Set Up a Powerful Sales Conversation Immediately at the Start
The ENTIRE Sales Meeting Process – Start to Finish
Value Based Pricing
FOUR Useful Videos to Sell, when to Sell them & how Much to Charge
Easy Retainer Videos – How to Pitch & Close $2K+ per month recurring revenue projects

 

Module 4 – Sales Call Recordings & Deals Closed

$6,500 – Brand Video – ZOOM Recording
$10,000 – 2x Testimonial Videos – ZOOM Recording
$10,000 – What to do When Clients Push Back – Closing a Deal over E-mail
$13,300 – Multi-Video Deal – IN PERSON Recording
$30,000 – Multi-Video Deal – ZOOM Recording
$60,000 – Detailed Breakdown of the Proposal that Beat 5 other Video Companies
The Video Vault: All of my video projects over the last 4 years sorted by industry and video type. Show these to your potential clients. Let me help you close the deal.

 

What You Get:

MODULE 1
Getting Started With Performance Max

MODULE DETAILS

⊕ What is Performance Max?
⊕ How P-Max Differs from Other Google Campaign Types
⊕ How P-Max Fits into Your Marketing Stack
⊕ Case Study: How an Outdoor Brand Got 2.7X ROI with One P-Max Campaign

 

 

MODULE 2
Using Performance Max To Maximize Shopping

MODULE DETAILS

⊕ Campaign Strategy: Goals & Setup
⊕ Audience Signals Bidding strategy
⊕ Listing Groups & Product Feed
⊕ Case Study: Maximizing P-Max Conversions for oVertone
⊕ Assembling Creative Assets for Successful Ads
Campaign #1 Buildout: Leveraging Shopping for Efficient Growth
⊕ Case Study: Auto brand 2x’s Revenue and gets 295% ROI

 

 

MODULE 3
Performance Max For Top-Of-Funnel Growth

MODULE DETAILS

⊕ Going Beyond Shopping for Scale
⊕ Listing Groups & Shopping Ads
⊕ Display Network for Scale / New Traffic & Customer Acquisition
⊕ YouTube Ads – Video Strategy, Assets & Hooks
⊕ Campaign Buildout #2
Reporting Insights & Optimization
⊕ Case Study: Health and Wellness Brand Gets 8.6K conversions with P-Max
⊕ Action Items for Executing Your Blueprint

 

 

 

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