Ben Settle – Copy Slacker

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If you want to as much as double (even triple) the sales your business makes from your sales copy… while cutting your writing time in half and eliminating a lot of the stress, frustration, and overwhelm you feel writing copy now, then this letter will show you how.

Here’s the story:

My name is Ben Settle and, about 18 years ago I was a broke, desperate copywriter in so much debt I was (literally) almost bankrupt. I barely got paid anything to write copy. And even when I did get work, I’d stare at a blank screen for days wondering what to say, or how to begin. I’d then spend several weeks raiding my copywriting books and swipe file for inspiration… only to end up more overwhelmed, more confused, and more crippled with “analysis paralysis.”

But you know what the worst part was?

After all that time obsessing and stressing over my copy…

My Ads Would Barely Convert

Or Make NO Sales At All!

I was a complete and utter failure at copywriting.

And, things got so dire, I couldn’t even pay the rent or car note anymore. Then, call it luck, fate, or even “divine intervention” if you want… but I got a call from an internet marketer who had read a bunch of my copywriting articles (I was admittedly one of those hacks who taught copywriting, but didn’t do it successfully myself). And, he offered me a chance to write an ad for a high ticket (and unproven) product where he would pay me 50% of the sales if the letter worked, and nothing if it didn’t.

Long story short:

Since I was in a hurry and didn’t have time to spend weeks and months writing the copy, I decided to do a little “experiment” to write the ad faster than usual.

It was, in many ways, the opposite of what a lot of gurus were teaching.

And, I didn’t really think it’d work.

But, I figured I had nothing to lose (my ads sucked anyway) and tried it. So with only a few days to spare… I quickly created the ad using my experimental method for researching and writing copy fast. The ad was far from perfect. But, (as the client said) it was “good enough” to run, and we mailed it.

The result?

That One Just “Good Enough” Sales Letter

Helped Me Pay Off My Car And Other Debts

In A Matter Of Weeks!

But that’s not all:

The sales we made off that sloppily-written ad were so big, the client and I attracted joint venture partners from the UK, Australia, and other countries who wanted to use that ad to sell our product to their lists, too.

But, I had to wonder:

Was I really on to something with this way of writing ads that let me bypass weeks (and even months) of work, stress, and tediously obsessing over my copy? Or, was this just some kind of “one hit wonder” that only worked for that particular product and list? So I immediately tested this new formula on some other copywriting gigs.

And guess what?

Not only did I knock that copy out in record time, too, but…

These Other Ads

Made Even More Sales!

After that it was like the floodgates opened.

Writing ads became unbelievably fast & easy with sales pouring in.

My method gave me so much free time, colleagues called me a “slacker.”

And, clients started seeking me out to write their ads. (Instead of me seeking them out.) In many cases, they didn’t even want to see my portfolio. They’d either bought something from one of my ads and wanted to hire me because they knew I wrote the copy (like 7-figure copywriter and millionaire investor guru Mike Dillard did). Or they had seen a demonstration of how I worked (like the world leader in self-defense training at the time Captain Chris Pizzo did). Or they simply saw how I applied this new way of writing copy to other peoples’ ads (like the “founding father” of internet marketing — who even Time Magazine gave props about that to — Ken McCarthy did).

Anyway, my “slacker friendly” method is based on two things:

  • “Criminal Profiling” Research

Specifically, doing research based on how certain law enforcement agencies “profile” and get inside the heads and psychology of serial killers, terrorists, and other criminal masterminds. I figured if it works for getting to “know” the bad guys, I could use that same methodology to get inside the heads of my customers, so I would know exactly what they’re thinking, what they want to buy, and what to SAY to sell them. Fact is, when you know “what” to say, it doesn’t matter all that much “how” you say it. Quickly-written ads that are just “good enough” (or even downright sloppy) can make you a ton of sales and beat better copywriters (who spend a lot more time writing their copy than you) if you have the right research. And what I did was, I figured out how to get this research fast, and use it to write my ads even faster.

  • “Dumbed-Down” Simplicity

What I mean by that is this:

I decided to throw out all the complicated 50+ point copywriting checklists, formulas, and templates all the gurus were pushing. I had no doubt those things worked for them. But all that “noise” just made things more overwhelming for me, and made the whole copywriting process take way too long. So instead, I “reverse engineered” exactly how a few of the world’s top copywriters structure their ads (that none of them seem to teach, for some reason) and broke it down into 5 easy steps even a frustrated and overwhelmed newbie like me could follow.

The result?

A ridiculously simple way to write copy fast — that also makes lots of extra sales.

In fact, some people I have shown it to…

Sales Page: https://www.emailplayers.com/slacker/

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