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“What if I launch a product that nobody wants to buy?”
Most of us, when we want to ship a product, we start at the beginning and with the most obvious ingredient: the product.
Because when you can create, the act of creating feels most natural and straightforward.
But it makes it so easy to end up with a product that nobody wants to buy.
And isn’t that every new entrepreneur’s worst nightmare? All that work, and nobody cares.
Failure. Not even dramatic failure — a flop, a fizzle.
A product that nobody wants to buy.
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