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What You’ll Learn In TikTok Ads Playbook?
Pillar 1 – Overview: A deep-dive on the top master-strategies to TikTok advertising anyone can use
- Who Is This For?
- Video Updates & Being Outdated
- Why TikTok? Why now?
- Interesting Psyche Of Someone On TikTok
- How TikTok Fits Into Overall Marketing Strategy
- Why You Haven’t Missed The TikTok Boat
- The TikTok vs. Facebook/Meta Mindset
- Differences When Running TikTok Vs. Facebook Ads
- TikTok & Apple’s SKAD Network Policies
- Data You Can Use To Close Clients & Sound More Like An Expert
- Where To Stay Updated With TikTok News
- Why TikTok Ads Grow Your Organic Presence Too
Pillar 2 – Easy Ads: The step-by-step blueprint to creating viral ads on-command
- What Is “TikTok Creative” Anyway?
- What Are AdToks?
- Becoming A Champion With AdToks:
- The Life Cycle Of Creatives On TikTok
- How Do You Know If Your AdToks Are Working?
- Measure: AIDA
- Improving AIDA
- Maximizing The Creative For The Funnel Level
- Ad Compliance
- The Anatomy Of An Ad
- The Real Estate Of An Ad
- The Plug n’ Play Creative Treasury
- An “Everyday” AdTok Using A Proven Formula
- Enhancing The Proven Formula
- Mixing Direct Response With Creatives On TikTok
- All The Headlines / Hooks You Will Ever Need
- Types of CTAS
- Don’t Make Prayative. Make Creative
- The Start To Researching Creatives
- The Secret Method To Hijack What The Algorithm Favors
- Trend Discovery (Hashtags) – TikTok’s Creative Center
- Trend Discovery (Songs) – TikTok’s Creative Center
- Trend Discovery (Creators) – TikTok’s Creative Center
- Trend Discovery (Videos) – TikTok’s Creative Center
- Top Ads Dashboard – TikTok’s Creative Center
- Showcases – TikTok’s Creative Center
- Using TikTok Search
- Do Hashtags Actually Matter
- Subcultures & CommunityToks
- Do’s & Don’ts Of Creating AdToks
- Editing Tools To Make Creatives
- The Playbook For Limitless AdTok Production
- Creator Marketplace
- Creative Tracking Sheet
Pillar 3 – The perfect ads setup: How to do all the “technical stuff” for TikTok ad setup without all the headache
- Business TikTok Account
- What Is Business Center? Why Is Business Center Important?
- How To Create A Business Center
- What Is Ads Manager? Why Is It Important?
- How To Create An Ads Manager Account
- How To Connect With Business Center
- App Events
- Web Events
- Understanding Which TikTok Pixel Is For You
- Partner Platforms / Integrations
- Manual Installation
- Create URL Events
- Create Click Events
- Pixel Dashboard: Overview
- Pixel Dashboard: Test Events
- Pixel Dashboard: Diagnostics
- Pixel Dashboard: Change Log
- Pixel Dashboard: Settings
- TikTok Pixel Checker Chrome Extension
- Awareness Levels While Marketing
- TOF (Top of Funnel)
- MOF (Middle of Funnel)
- BOF (Bottom of Funnel)
- Dashboard
- Campaign
- Filter
- Automated Rule
- Events
- Creatives: Overview
- Creatives: Images
- Creatives: Videos
- Creatives: Spark Ad Posts
- Different Types Of Ads: What Are Spark Ads?
- Advantages Of Using Spark Ads
- Grabbing The Authentication Code
- Different Types Of Ads: What Are “Ads Only” Posts aka Dark Posts?
- Different Types Of Ads: Regular/Sandbox Ads
- Creatives: Interactive Add-On
- Audiences
- How To Use Audience For Strategies
- Catalogs
- Comments
- Instant Experiences
- Reporting
Pillar 4 – Algorithm Secrets: How to structure ad campaigns to the maximum longevity and ROI with a minimum budget
- How Everything Fits Together: TikTok’s Ad Structure
- Awareness: Reach
- Consideration: Traffic
- Consideration: App Installs
- Consideration: Video Views
- Consideration: Lead Generation
- Consideration: Community Interaction
- Conversion: Conversions
- Campaign Settings: Special Ad Categories
- Campaign Settings: Split Test
- Campaign Settings: Campaign Budget Optimization (CBO)
- Campaign Settings: Budget
- Promotion Type
- Placements
- Automated Creative Optimization (ACO)
- Building An ACO
- Targeting
- Targeting: Location
- Targeting: Languages, Gender, & Age
- Targeting: Audience
- Targeting: Interests & Recommendations
- Interest Targeting vs. Behavior Targeting
- Targeting: Video Interactions (Behavior)
- Targeting: Creator Interactions (Behavior)
- Targeting: Hashtag Interactions (Behavior)
- Targeting: Device
- Target Expansion
- A Breakdown On Using Budgets
- TikTok Budget Calculator – 1. Finding Out Your Estimated CPA (If Not Known)
- TikTok Budget Calculator – 2. Finding Your Suggested Minimum Daily & Weekly Budget
- TikTok Budget Calculator – 3. Understanding How To Use Your Budget (Ad Groups)
- TikTok Budget Calculator – 4. Top Of Mind Ad Groups To Test / Optimize Next
- Scheduling & Dayparting
- Optimization Goal: Conversion
- Changing Attribution Windows On TikTok Per Event
- Optimization Goal – Value
- Optimization Goal: Value – Highest Value
- Optimization Goal: Value – Minimum ROAS
- Optimization Goal: Click
- Bid Strategy: Lowest Cost
- Bid Strategy: Cost Cap
- Bid Strategy: Bid Cap
- Advanced Settings
- How Identity Impacts Running AdToks
- How To Upload A Spark Ad
- How To Make A Custom Identity
- Ad Details: Ad Format & Ad Creative
- Ad Details: Text
- Interactive Add-Ons
- Ad Details: Instant Page
- Building An Ad: Instant Form
- Instant Form: Settings
- Instant Form: Banner
- Instant Form: Introduction
- Instant Form: Question
- Instant Form: Privacy
- Instant Form: Review Screen
- Instant Form: Customize
- Instant Form: Thank You Screen
- Accessing Leads From Instant Forms
- Connecting A CRM / Automation Tool For Instant Forms
- Leads Center Overview
- Ad Details: Website
- Website: UTM & Tracking
- Website: Compliance
- Disclaimer
- Ad Details: Call To Action Button
- Tracking
- The Review Process
- Appealing & Support
Pillar 5 – Launching with ease: How to get launch TikTok ad campaigns like a veteran & profit
- Understanding Most Of This Is Machine Learning & Algorithms
- The Operations Behind How Audiences Are Targeted
- All About TikTok’s Learning Phase
- Campaign Considerations When Launching
- Advertising Objectives For Funnel Awareness Levels
- Leveling Up Your Campaign Launches
- Newbie
- Player
- Elite (1337)
- Mapping Out Campaign Launch Timelines
- Best Timing To Capitalize On High User Activity On TikTok
- Things To Consider: Campaigns
- Things To Consider: Ad Groups
- Things To Consider: Ads
- Making Sense Of Priority Metrics & Data
- How Setting Up Custom Columns Helps View Data
- Custom Column: Performance
- Custom Column: Reach
- View Data: Dashboard
- View Data: Overall Trends
- View Data: Placements
- View Data: Ad Groups (Campaign Level)
- View Data: Ad (Ad Group Level)
- View Data: Ad – ACO
- View Data: Audience
- View Data: Age & Gender
- View Data: Location
- View Data: Interest & Behavior
- View Data: Device
- Launch Strategy Playbooks
- Audience Rubric
- Stable Fundamentals: TOF – Prospecting
- Stable Fundamentals: MOF – Remarketing & Retargeting
- Stable Fundamentals: BOF – Retention
- The Ready, Set, Go Campaign
- Combined Funnel Campaign
- Duo Prospecting + Remarketing Campaign
- Duo Prospecting + Retention Campaign
- Trio Prospecting + Remarketing + Retention Campaign
- Minimum Viable Testing (MVT)
- Lead Generation
- Variant: Instant Form Quizzes
- Follower DM Strategy
Pillar 6 – Infinite Scaling: How to compound results with strategic scaling and optimization
- The Approach For Scaling & Optimizing
- Can’t Exit The Learning Phase? Some Thoughts…
- Optimize For Higher Funnel Events
- Using Reporting For TipTop TikTok Metrics
- TipTop TikTok Metrics: Understanding Heatmaps For Ad Groups
- TipTop TikTok Metrics: Measuring Creative Fatigue
- TipTop TikTok Metrics: AIDA
- Typical Ways To Handle Scaling Budgets – Vertical Scaling
- Typical Ways To Handle Scaling Budgets – Horizontal Scaling
- Duplicate With Cost Caps
- Duplicate With Accelerated Cost Cap
- Duplicate With Value Based Optimization / Minimum ROAS
- Farming & Harvesting Method
- When This Happens…
- When There Are Spend Issues
- When There Are Low Conversions
- When The CPA Cost Is Too High
- When The CTR Is Less Than 1%
- When There Are Not Enough Action Takers
- When There Are High No Show Rates For Calls
- When There Are Lots Of Scheduled Calls, But Few Closes – Framing
- When There Are Lots Of Scheduled Calls, But Few Closes – Lead Quality
- When There Are Lots Of Scheduled Calls, But Few Closes – Closer Quality
- When Scaling Isn’t Yielding Results
- When To Turn Off An Ad
- When To Turn Off An Ad Group
- When To Turn Off A Campaign
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