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Here’s What You Get:
Module 1: The Delightful Email, A Primer
- The Philosophical Underpinning To The Delightful Email
- The Essential Components of Every Delightful Email
- Reducing Friction To Get Words On The Page
- Writing Technology
Module 2: Voice (A), Individualism
- Being Unlike Everybody Else
- Unburying Your Voice
- Testing Your Limits
- Adventures In Appropriateness
- Thematic Content Creation
- Brand Personality
- Motifs and Motives
Module 3: Voice (B), Stylistics
- Finding The Right Words
- Style Guide Discovery
- Style Guide Development
Module 4: Email Idea Generation
- Finding The Right Words (2)
- The Prompting Process
- Subject-Matter Prompts
- Creative Prompts
- The Alphabet Method
- The Library Method
- The Fractal Method
Module 5: How To Write An Email (A)
- Painting Emails By Numbers
- Subject Lines
- Segues
- Flesh, Greetings and Points
- Calls To Action
- Re-Use and Repetition
Module 6: How To Write An Email (B)
- The Writing Process
- Speed Writing
- Rewriting For Comprehension
- Rewriting For Delight
- Hitting Send