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What You’ll Learn In The Newsletter Is The Business?
Editorial newsletters can be monetized in many ways – I’ve done them all, and cover them all:
- Sponsorships
- Affiliate marketing
- Promoting your own products inc subscriptions
- Paid recommendations
- Lead generation
And these types of newsletters enable you to build an actual audience or even community, that’s engaged with the content you put out. I also cover:
- Which platform to go for – beehiiv vs Substack vs Convertkit
- Single optin vs double optin and segmentation
- The newsletter funnel and paid acquisition
- Understanding customer lifetime value
- How to leverage affiliate (including a look inside my accounts)
- Getting and managing sponsorships
- Valuing, xelling, acquiring and investing in newsletters