SOI (Sphere of Influence) is for people:
Who believe that reaching the best people (with a solution only they can uniquely provide), and ignoring everyone else, is the key to serving and mattering in a world of noise and distractions…
Who believe that marketing that leads with empathy is better than marketing that’s led with the latest sexy sales/launch/conversion (whatever) tactic…
Who care about being the fiduciary for their audience (even before money has ever changed hands)…
Who believe marketing is less about promotion and coercion, and more about reaching the right people and helping them solve problems…
Who believe that marketing is where we begin our journey towards understanding what people need and want…
SOI is a principles-based approach, informed by Jay Abraham’s Strategy of Preeminence and empathy-led marketing to attract the right people into your world and filtering out everyone else.
SOI goes way beyond simple audience and list building. It’s about creating marketing that PULLS your ideal audience toward you, your business, and the products you sell.
TIP: The big secret is to have better prospects / customers / clients, and optimize for them from the very beginning.
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